Why do folk buy... it's not what you think.

In the past thirty years psychological science has uncovered fascinating insights into the way our minds actually activity and, in particular, the role our unconscious mind plays in crucial our behaviour.

Written by Duke of edinburgh Graves, the author of the Amazon Top Ten Better Business Book, Consumer.ology and one of the world's leading experts in user behaviour, The Private secret of Merchandising gives you a practical an available manual to what does customers buy.

No matter what you sell this book wish help you sell much often, much with confidence by appealing to your buyer's unconscious mind.

Yes, product features and benefits are important, but typically business owners get far too preoccupied with these conscious components and overlook the fact that before and after we consider these functional elements we are attracted and rewarded by thing else.

Fascinating and practical, The Private secret of Merchandising is essential reading for anyone with thing to sell.